Behavioral marketing: stages, types of employee behavior.

Lecture

Behavioral Marketing

There are 4 stages of behavioral marketing:

  • Stage Manuf. orientation (We produce products, but no one buys it, although it has good qualities)
  • Sales orientation stage (We produce what we have to sell by any means)
  • Business orientation stage (We produce only what is well bought and sell only what is in high demand)
  • Stage of marketing orientation (We produce in order to satisfy the demands of customers and sell what they like)
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Organizational behavior

Terms: Organizational behavior